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The Octopus Tee Story: California Coast, San Diego Bay (Cali Life Co.) TL;DR: The Cali Life Co. octopus tee was designed in San Diego and inspired by the two-spot octopus, a species native to California coastal waters from Point Conception to Baja. The illustration takes its proportions from r... View Post -
The Best Pacific Coast Highway Stops Locals Actually Use (Cali Life Co. Field Notes) TL;DR: Most Pacific Coast Highway lists hit the same six photo stops. Locals use a different map. The full PCH, designated State Route 1, runs roughly 656 miles from Dana Point to Leggett, threading four count... View Post -
A Field Guide to California Surf Culture, Without the Cliches (Cali Life Co.) TL;DR: California surf culture is older, quieter, and more layered than the postcards suggest. The first organized surf contest in the state ran at Corona del Mar in 1928. The first generation of California surfers c... View Post
